Beginners Top 10 SEO Tips New WordPress Websites
Below are just 10 SEO Tips for Beginners to considers when building a new website for any business :
Unique content is the number one requirement for any search engine optimization strategy, it is impossibly important to ensure that you have content that deserves to be viewed. Without this one simply step to ensure that there is a reason for someone to visit your site, everything else would be useless. There are a lot of great sites to find inspiration for writing great content that works.
- Incoming Links
A link is a link , but without the simplest form you aren’t going to do well in search engine rankings. The more links you have the more often you are going to be crawled. It is also very important to make sure that you have the proper anchor text for your back links. The easiest way to gain quality links from other sites is to link to sites to let them know your site is there. It is also important to make sure that you have content that is worth linking to on your site.
- Web site title
Making sure that you have the right web site titles for your pages is extremely very important. The keywords you place in your title are important in order to ensure that your topic is understood by Search Engines. One of the primary factors for ranking is if the title is on-topic with the search results. It is important for robots to index and understand the topic of the page either. Click-through rates is also very important in the search results. Take note to what you click on when you are searching in Google, we know that we don’t always click the first results. Using relevant titles and topics on your site will bring you more traffic. Most of the time it is within the first page, but I review through the titles to see which looks to be more on-topic for my search query.
- Heading tags
When you are laying out your site’s content you have to be sure that you are creating the content flow in such a way that the heading tags are based on prominence. H1 tag being the most prominent of course, which says this is what this block of copy is all about. Making sure you understand heading tag structure is very important. You only want to have one (or two) h1 tags for every page. It is important to not just throw anything into an h1 tag and hope you rank for it.
- Internal Linking
- Keyword Density
Ensuring that you have the right keyword density for your page and sites topic is very important. You don’t want to go overboard and use the keyword every 5th word but making sure it comes up often is going to help you rank better in search engine rankings. The unspoken rule is no more then 5% of the total copy per a page. More than this will look a little spammy. It is really all about context and relevance, just make sure it is quality copy.
It is always a good idea to give search engines a helping hand to find the content that is on your website. Making sure that you create and maintain a sitemap for all of the pages on your site will help the search robots to find all of the pages in your site and index them. Search engines like Yahoo, Google, MSN and Ask all support sitemaps and most of them offer a great way to ensure that it is finding your sitemap. You can simply name it sitemap.xml and the search engine robots will find the file effectively.
- Meta Tags
Everyone will tell you that meta tags don’t matter, but they do matter a lot. Though the biggest thing they matter for is click-through . There will be a lot of times when Google will use your meta description as the copy that gets pulled with your search engine's listing. This can help to attract the visitor to visit your web site if it is related to their search query. Getting indexed by search engines and ranking well is just the first step. The next biggest step is getting that visitor that searched for your keywords to want to click on your search listing.
- URL Structure
Ensuring that your URL structure compliments the content that is on the corresponding page is seriously important. There are various methods to make this possible to work, such as modrewrite on apache.
It can help to have keywords you are interested in ranking for within the domain you choose, but only as much as the title, heading and content matters. Domain age is one very important factor that is coming to light. The older the site's domain, the better it is not spam and can do well in search results. Domain age definitely isn’t a make or break factor but it does help quite a bit.