Social Media Marketing is considered to be one of the most important marketing strategies in the field of digital marketing. What is Social Media Marketing (SMM)? It is the process of sharing your business to others through various platforms like Instagram, Facebook, Twitter etc. In other words you can say that it is the method of promotion of your product on these platforms. You can just share your product on your timeline and make it visible to public or else there is a provision for paid promotion which is provided by the social media platforms mentioned above in this paragraph.
It is valuable for your business because through social media your business will be known to the world with just simple sharing tricks, strategies or by paid promotion offered by these social media platforms. The thing which you have to do is to make or create innovative ideas that will be reflected through your contents that represents your product. Do something creative, create contents that are beneficial to the people who are viewing your products. This strategy will lead to huge sharing of your product on these social media platforms.
Today lets discuss about one of these social media marketing platforms (Instagram). What strategies you must adopt to make your product a brand through Instagram Marketing.
It’s not that one day you post 10 to 15 contents and remained silent for 10 to 15 days. Where all your posts will be lost that not only people but also you won’t be able to find your product on public timeline. So what is your task then? Your post frequency must be consistence. You needn’t post 10 to 15 contents but maintain 2 to 3 post from your side on regular basis. Instagram stories also allows you to create a short video of about 15 seconds where in that short duration also if you try you can create a short video of your product with some innovative thoughts. This makes your product popular
Offer best deals to your Target Audience
Giving exciting offers to your customers through Instagram also brings visitors to your website. Give genuine offers like if any customer clicks his photos along with your product and shares in his Instagram timeline, he will be rewarded with gifts or will be able to use a promo code provided by you to the customer on any products he buys from you next time. By doing this you will obtain more customers who are attracted by your offer.
Influencer Marketing on Instagram
Working with a professional on Instagram can be effective way to promote your product. This is possible because an Influencer has already secured a large number of visitors as he/she has been working as a professional from many years. Give him all the access of your Instagram Profile. Let him decide what is the best way of promotion of your product via his profile on Instagram. This process really brings some genuine customers to you.
Use Hashtags as your Weapon
Inclusion of hashtags brings genuine followers for your business page. You need to provide at least 10 to 12 hashtags for a single post which are relevant with the content of the post. Research on some common hashtags and create your content accordingly and add those hashtags with your content. Use more niche specific hashtags that results in immediate increase in your followers
Link Your Profile
Linking your profile is the best way to drive traffic to your website. Use Bitlink in your profile so as to understand how many unique clicks through Instagram you are getting for your content.
Use your Followers
Any successful business doesn’t only respond to comments but also comments on others post. You can create outbound awareness by engaging yourself with other business post that matches with your business. This is a time taking but a solid process to make your product a brand.
Don’t be de-motivated. Always try to follow success story of organizations who have followed this path of Instagram marketing to achieve success for their product. If possible try to connect with them and ask for their suggestions about how to promote your business through Instagram Marketing.