The clothing industry is one of the most successful and top-performing industries , growing larger day by day. While there are several established brands that have acclaimed the top spot and sufficient market share, they continue to give and receive tough competition from each other as well as new emerging brands. In this regard, brands can benefit from building an adequate level of brand loyalty amongst its consumers, to retain their existing customers as well as their market share. Loyal customers help in increasing the brand sales via word-of-mouth, thus helping newly create new customers as well.
Thisinformation helps in understanding how process of brands are build. The additional tip that needs to be kept in the mind-set is that if you are into the local region and you want to build the brand in any of the international region. Simple set of rule is that just use Best VPN Service Providers for unlocking the barrier to reach into the region
Recommendation for Brand Building
For any of the brand building the recommendation for the factors that are lacking behind are very necessary to be followed with accuracy. Here is the following few recommendation if followed accurately can easily move towards the path of success with fulfilling the flaws:
Large Scale Respondents
The very first recommendation is that this research should be conducted on a very large scale of respondents as we only took 324 respondents of Gul Ahmed consumers from only in Karachi due to the lack of time. It would therefore be recommended to have the research on the large scale covering across the country to have more detail knowledge on the studies.
As clothing industry is the vast field so number of variables fall under this category such as buying behavior, consumer perception, word of mouth and many other variable can be tested for having the detailed analysis of the variables with respect to the Gul Ahmed brand. As higher the data and more of variable the results opts to be more favorable.
In this research studies the age group of the respondents was36.1 percent were aged 16-25, whereas 55.6 percent aged 26-35, 6.8 percent aged from 36- 45, and last but not the least the rest 1.5 percent aged 45 or above therefore it is highly recommended that if the respondent particularly focused to the age group of 45 and above we can find the preference of the old age category for the brand like Gul Ahmed. This process will help in known the buying behavior of the entirely different age group.
Analysis of the study – Secondary Research supporting
This study is conducted under the standards of authentic secondary research which requires the quantitative analysis of the study therefore it is recommended that if this study Conducted as qualitative research which will enable the researcher to have the video view and can get more descriptive analysis of the studies. The respondents will be provided with the by showing the videos and then fill up the survey forms.
Implications of the Study
The researcher has variety of implications for the stakeholders. This can be adopted by the similar brands so that they can gain more customers with the brand management. This helps in giving the knowledge of how to develop the equity of the brand and develop the customers as per the needs and wants of the customers. The brand can be implied to the field of marketing as the strategies of marketing leaves the impact into the minds of the consumers. Similarly the marketer can use the different and innovative ideas just same as the Gul Ahmed uses the attractive campaign to attract the customers. The implication is for the management. The researcher of the brands management can find out the gap between the real performance and the expected performance. This will lead to identify many benefits for the brands. In short the research which are interested outside the aspect of brand and in the marketing (Zaltman,1995).
In conclusion, it is sufficing to state that brands need to priorities building brand loyalty through various means as a means of influencing consumer behavior in a positive way that falls within their favor. They can do this by first spreading brand awareness and providing positive customer experiences to fulfil customer satisfaction. Once customer satisfaction has been achieved, customers will gradually become loyal to the brand, thus exhibiting brand loyalty for the brand.
This study the Impact of consumer behavior on the brand loyalty shows the relationship between the consumer behaviors and the other factors such as brand awareness and consumer satisfaction on the brand loyalty of the brand Gul Ahmed. Here in this study consumer behavior, brand awareness and consumer satisfaction are the independent variable whereas brand loyalty is the dependent variable. According to the results brand awareness has the highest influence on the brand loyalty of the consumer overall consumer satisfaction has the significant relationship with the brand loyalty but consumer behavior doesn’t have significant relationship between the brand loyalty. This study has enabled us to understand that customers plays a very important role for the brands and brand loyalty towards the customer becomes the ladder of the success. The Customers are the root towards the brand image as they share their experience with other people and then becomes the possibility for the brand to have the new customers.