Search Engine Optimization is one of the best ways to accelerate your online business. If you use it the right way, you can outrank your competition and stand on the top.
SEO is changing constantly and such regular updates makes it difficult to match the speed. With so many algorithms and amendments, choosing the right SEO strategy is the biggest challenge in 2021. So, in this blog we have put together the latest SEO trends to influence your website’s search performance.
Let’s start with top 7 SEO trends that will help you to design an effective SEO strategy to boost traffic.
Content is the King
2021 is the year of relevant and quality content. Content is ruling over the whole digital world and is the best way to boost organic traffic. If you want to improve your website’s ranking, you must be creative enough to develop relevant content.
The changing SEO trends demand more specific content that is relevant to users. So, it is extremely important to create high-quality content. Your website will rank on page one only if your content matches the intent of the user. Serving the relevant and helpful content to users will enhance their trust and experience.
As per a recent study, nearly 46% of the google searches are for local business, out of which 88% of searches get converted into a visit or a call within 24 hours. This conversion ratio is enough to boost sales of yout business.
With GMB you can avail features like delivery information, pickup hours, safety information and etc. to improve your ranking in local search.
Voice search technology has reached new heights in past few years. Smart devices like Google Assistant, Apple’s Siri and Amazon Alexa are getting popular and are predicted to be in 55% of households by 2022.
Voice search optimization is an emerging SEO technology which yields better results for longer and natural phrases. Users expect specific and relevant answers to their queries through voice searches. Now every SEO packages contain the voice search so you can choose as per your business nature and budget.
Core Web Vitals
Core Web Vital is a major update towards improving the overall user experience considering factors like speed, intrusive interstitials, mobile-friendliness, and more. These UX enhancement factors are not related to the content creation directly but are linked towards how comfortably users can use your site.
This Core Web Vitals update will be more crucial in terms of mobile users because speed is sometimes slightly lower on mobile phones. In short, with Core Web Vitals, Google is measuring how fast your website is performing against various aspects.
This will be a dedicated update towards the website’s performance improvement. In general terms, we can say that it’s all about making your website’s first impression good in front of the users and retaining that image.
Artificial Intelligence is another emerging SEO trend that has a high impact on marketing industry. Google is using AI in its algorithm RankBrain to personalize the search results for users. This advanced feature of Google emphasizes on factors like time spent on page and click-through rate.
RankBrain is a self-learning algorithm that learns from the search signals of the users and gets better. This algorithm will train itself from the user experience signals to deliver improvised results. Therefore, you need to develop a user-friendly and engaging website.
Many companies like Frase and HubSpot are already providing AI based SEO solutions and this trend is surely going to be a game-changer this year.
The EAT Concept
The major factor that decides your website’s ranking on the internet is the quality of content. Adding keywords and setting backlinks is not enough to rank on the first page of Google. Your content quality matters a lot and to achieve this, you must know the EAT concept.
EAT stands for expertise, authoritativeness and trustworthiness. Your content must be real, authentic and proven in that particular niche. To make your content more effective and meet the EAT criteria you must use reputable and authoritative sites as backlinks.
The phenomenon of mobile-first Indexing was given in Feb 2010 by Eric Schmidt. The whole concept revolves around the mobile version of website becoming the base of Google rankings. With the growing trend of mobile searching, it is important to improve the user-experience on the mobile site.
According to it, the mobile version of your website is the indexed version and any information that is missing in the mobile version won’t be indexed. Search Engines crawl the indexed version to show results on the page. Therefore, in 2021, if your mobile version of your website is not user-friendly you will certainly face challenges in optimizing your content.
These are the top SEO trends in 2021 and majority of them focus on delivering user-friendly website. This year is emphasising more on exceptional user experience.